The Tauranga Home Show is one of the largest and most successful home and lifestyle exhibitions in New Zealand, attracting over 13,000 Bay of Plenty visitors over three lively days.
The Bay of Plenty's diverse, robust and vibrant economy is one of New Zealand's fastest-growing regional economies - according to the New Zealand Herald, Tauranga and the Western Bay of Plenty were 2 of the top 3 districts for economic growth in 2021. With a population explosion and record new builds, there are many new customers who may not have heard of your product or service before.
The Tauranga Home Show is run by Bay Events, who have put on over 60 trade shows in the Bay of Plenty since being established in 1995. Our exhibitors recognise that we do things well so they return year after year - check out the video below to see what they say about our shows!
Being a home show exhibitor is a proven sales strategy to put your brand in front of a huge targeted audience - even the Ministry of Business agrees that trade shows are a great way to showcase your products and services. Face-to-face marketing is a lucrative approach, especially when you're selling big-ticket items for the home. When people are investing large amounts of money into an important home decision, they want to look their supplier in the eye.
Digital marketing is amazing - we use it ourselves! But nothing works in excess, including online marketing where your message can be lost in the sea of flashy ads and sponsored content. By talking directly to your customers, you build a relationship - Inspired Business Media says that face-to-face marketing results in a more positive customer experience, increased visibility and trust.
There is huge value in awareness. Think of the biggest brands you know, products you use every day. These companies never stop promoting, even when they're already popular. You need to maintain your market share, and it's especially important during busy periods when competition is fierce and the customer can easily go somewhere else.
If you're not in front of your customer, your competition will be.
Our marketing is your marketing! We spend big bucks on promotion in the leadup to the show, and it's all to get visitors to come and see you! We promote on a wide range of media to capture the biggest audience possible across digital and print.
We also put together the beautiful Tauranga Home Show Magazine, given free to show visitors to take home and increase the life of your visibility even when the exhibition doors have closed.
You also become part of an event with a range of attractions that extend beyond retail space, including live cooking, food trucks, kids entertainment, prizes and more.
The Tauranga Home Show is an exhibition run by Bay Events - a local family business, unlike many New Zealand exhibitions that are run from distant central offices. Bay Events carefully craft our shows to the community we cater to, so we are proud to put forward an event that's a success from all perspectives - exhibitors, visitors and suppliers. We see the contribution our shows have to the local economy because we live here too.
The Tauranga Home Show is cost effective and affordable in comparison to similar events around the country. Contact Bay Events today to find out more and secure your stand!
After the 2019 Tauranga Home Show, we sent an email survey to a number of attendees to investigate our show's demographics and the expectations of attendees.
Our next survey is planned for after the 2022 show.